Organization : Malta Tourism Authority
Type of Facility : ECO Certification Scheme
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Website : http://mta.com.mt/eco-certification
ECO Certification Scheme :
The ECO certification scheme is the national standard for ensuring the environmental, socioeconomic, and cultural sustainability of hotels on the Maltese Islands and has been recognised by the Global Sustainable Tourism Council as fully reflecting the GSTC criteria.
Related : MTA Malta Tourism Authority Host Family Licence Application : www.statusin.org/8690.html
The scheme was launched by the Malta Tourism Authority in 2002 and today represents over 16% of hotel accommodation covering 5-star, 4-star and 3-star categories. The scheme was then updated in 2008 and later in June 2012 where it was revised to be in line with the GSTC criteria. GSTC fully recognised the updated criteria meaning that the new sustainable tourism standard was reviewed by the Council’s technical experts and Accreditation Panel and deemed equivalent to the GSTC criteria for sustainable tourism.
The new criteria follow a shift from an environmental scheme to a sustainable scheme covering environmental, social, cultural, economic, quality and health & safety. Third party audits are carried out every two years to ensure that the hotels are meeting the requirements of the scheme. To date 23 hotels are certified, 5 are at application stage whilst a number of others have expressed interest in joining the scheme.
The following are the main areas covered by the current criteria:
1. Sustainability management systems
2. Waste management
4. Control of chemicals
7. Air quality
9. Building and green areas
10. Local culture & national surroundings
11. Communication with customers
Frequently Asked Questions :
1. What is the scope of ECO certification?:
ECO certification aims to improve the sustainable performance of hotels on the Maltese Islands.
There are several focus areas including energy efficiency, reducing water consumption, waste management and green procurement. The scheme also aims to increase sustainable awareness amongst employees as well as hotel guests.
2. What are the requirements for ECO certification?:
The ECO certification criteria are composed of 51 mandatory criteria and 38 voluntary criteria. In order to obtain ECO certification, hotels must satisfy all the mandatory criteria as well as 50% of the voluntary criteria. Click here for the criteria list.
3. Are hotels that exceed the minimum requirements differentiated from those which just make the threshold?:
No, the ECO certification scheme offers only one level of recognition.
4. What is the process for a hotel to become ECO certified?:
A call for applications is issued periodically by the Malta Tourism Authority. The application fee is 350 Euros and covers a two-year certification period. All applicant hotels will be audited by independent environmental auditors whose recommendation will need to be approved by the ‘Green Committee’. This committee, whose role is mainly one of monitoring, is chaired by the Malta Tourism Authority and comprises representatives of various tourism and environment-related entities. These are the Malta Environment and Planning Authority (MEPA), Wasteserv, the Malta Hotels and Restaurants Association (MHRA) and the Federated Association of Travel and Tourism Agents (FATTA).
As a first step, however, the Malta Tourism Authority recommends that hotels conduct a self-assessment to establish any areas of non-compliance, such that these can be addressed prior to the actual hotel audit. This task should be coordinated by the project leader, or ‘ECO-coordinator’.
5. What does the ECO certification audit consist of?:
ECO certification audits are always held at the hotel premises. The audit will commence with an opening meeting between the auditors and the ECO coordinator. Other members of management are welcome to attend.
During this meeting, the ECO coordinator will generally give an overview of hotel operations in terms of environmental performance, following which the auditors will go through the scheme criteria in detail. Any relevant documentation will need to be presented.
The above is followed by the actual viewing of the hotel’s front-of-house and back-of-house areas including: a guest bedroom and bathroom, any outdoor/garden areas, the kitchen, storage areas, garbage room and boiler room.
A closing meeting is then held to conclude the audit whereby the auditors will present their preliminary findings to the ECO coordinator and any other members of management present.
6. What happens if a hotel fails to meet the minimum requirements during the audit?:
Any deficiencies will be recorded in the audit report and an action plan to address these areas, inclusive of time-frames, will be suggested by the auditors. The hotel will need to agree to this action plan.
Once the hotel implements the action plan, a shorter second audit may need to take place for verification purposes. This is conducted at no extra cost to the hotel. Once the auditors verify that all the requirements have been met, they will recommend the hotel for certification. Should there still be non-conformities, the auditors’ recommendation will be to defer certification until the requirements are met. All recommendations will need to be approved by the Green Committee (see also question 4).
Should the hotel management wish to contest the Green Committee’s decision, the complaint may be put forward and the dispute is then discussed with the Committee. The final decision rests with the Green Committee.
7. Will small businesses find difficulty in reaching the requirements?:
Many of the scheme criteria require little or no investment at all, such as the creation of a sustainability policy, setting environmental goals, appointing an ECO coordinator, attending training seminars, informing guests about the hotel’s environmental management programme, etc.
Although some of the criteria may require investment, such as introducing low consumption light bulbs or water saving devices, in the long run this will result in significant cost savings for the hotel.
8. What are the benefits of ECO certification?:
Eco labels are increasingly gaining value within the hospitality industry both for the marketing benefits, particularly when attracting corporate business, as well as from a financial perspective. ‘Green’ operations result in higher profitability for hotels thanks to lower energy bills, reduced water consumption, waste reduction, etc. According to a study conducted amongst ECO certified hotels (MTA, 2010), the key benefit of the ECO certification scheme cited by 76% of respondents was ‘cost minimisation and more efficient use of resources’, closely followed by the benefit of having a competitive edge over non-certified hotels (71%). ECO certified hotels also found that participating in the scheme has helped to increase environmental awareness among staff and guests and has contributed to a cleaner environment. The scheme is also seen as a tool to improve certain aspects of operations.
The hotel will also benefit from increased customer satisfaction, given that the environmental awareness of travellers is increasing. Research conducted by the Malta Tourism Authority (2009) shows that almost one person out of every two tourists interviewed expressed high levels of importance to environmental issues when booking accommodation, while almost 57% would be willing to pay an average of 8% more for a ‘green’ hotel.
9. When was ECO certification introduced?:
The ECO certification scheme was launched in 2002. The requirements of the scheme were revised in 2008 due to some of the criteria becoming legislation as well as due to innovation and new knowledge in the environmental field.
Criteria were once again revised in 2012 to be in line with the GSTC criteria. The new criteria follow a shift from an environmental scheme to a sustainable scheme covering environmental, social, cultural, economic, quality and health & safety
10. How do I recognise an ECO certified hotel?:
ECO certified hotels are awarded a certificate and glass plaque carrying the ECO certification logo . These are usually displayed prominently in the hotel lobby. Hotels may also use the ECO certification logo in their printed and electronic material, especially the hotel website.
ECO certified hotels are also differentiated by the MTA in its online Accommodation Directory through the ECO certification logo.
For more information on the scheme kindly contact the Quality Development Unit on 22915272/3 or john.magri AT visitmalta.com